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Thursday, November 6, 2008


Nike Considered Design - Products That Redefine Performance and Sustainability

NIKE, Inc. debuted Nike Considered Design, its latest products which combine sustainability principles with the newest innovations for sport. Nike Considered Design will be featured in all of Nike’s six key categories: basketball, running, football (soccer), women’s training, men’s training and sportswear, as well as in tennis and ACG (All Condition Gear).

The Zoom LeBron VI shoe, the most versatile LeBron signature shoe from Nike and James, will be introduced at retail on Friday, October 31, in the U.S. and Asia Pacific. It will be available in Europe and Canada beginning January 2009.
The Zoom LeBron VI performance basketball shoe represents the essence of LeBron James: team, toughness, passion and vision. James worked with Nike designer Ken Link to create a shoe that meets his performance needs and the needs of players with a powerful, dynamic style of play. The Zoom LeBron VI not only has a full-length Zoom Air unit in the mid-sole for the ultimate responsive ride, but also has a Zoom Air unit double-stacked in the heel. The cushioning system helps the forefoot for transition when jumping. Deep sipes in the shoe allow for natural motion, which means the shoe works with the athlete’s movement, rather than against it.

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